I help premium and luxury brands turn client experience into a growth driver — through audits, loyalty strategy, and sales team build.
Services
About
10 years in premium — LVMH, Simple Group, federal retail. 40+ countries. Three degrees: economics, strategy, psychology.
Not a theorist. I've been on both sides of the premium experience — selling it and living it. That's why my consultations work.
Cases
Beauty retail · Federal scale
Task: redesign loyalty program for a major premium beauty chain. Audited CJM, identified key drop-off points, proposed new tier structure.
Result: program launched in 2025, majority of recommendations implemented.
Fashion · International expansion
Task: build sales infrastructure for brands entering the Turkish market. Developed recruitment criteria, onboarding system and KPI framework.
Result: 3+ brands launched, 20+ long-term partnerships established.
Luxury · Corporate segment
Task: develop corporate and private client base for a luxury goods company. Created experience programs and loyalty architecture.
Result: 200+ active clients, channel turnover 500M+ RUB annually.
Exhibition industry · New markets
Task: develop strategy for entering new exhibition markets. Conducted market analysis, built partner network.
Result: 25% revenue growth in new markets, 30% brand awareness increase.
Book · 2026Coming soon
A new architecture of communication between brand and client. The process of building a system of scenarios that shape client experience, employee behaviour, and brand perception — from the first touchpoint to lasting loyalty.
Book a free 30-minute call. I'll tell you honestly whether I can help.