A sales team built end-to-end: from hiring criteria to first deals
A sales department that sells premium and by system — not by luck.
Building a sales team is not 'hire three people and set a quota'. It is a system: who to hire, how to onboard them, what methodology they sell by, what you measure and how you keep the service bar high. I build that system end-to-end — especially for companies selling a premium product or entering a new market.
Track record: building sales infrastructure for brands entering the Turkish market — hiring criteria, onboarding system and KPI framework, 3+ brands launched, 20+ long-term partnerships.
Who needs this
- companies building a sales team from scratch who don't want to spend a year learning on their own mistakes;
- brands entering a new market or a new segment (especially premium);
- founders who are still the only real salesperson — and have hit that ceiling;
- businesses after a failed attempt: managers hired, sales absent;
- companies where sales exist but rest on two stars instead of a system.
The five build stages
- Foundation: sales strategy, segments, positioning, the target team structure for your model.
- Hiring: candidate profile and selection criteria for premium sales — who to hire and who never to hire.
- Onboarding: a ramp-up program that gets a new hire to first deals in weeks, not months.
- Methodology: client scenarios, communication standards, objection handling, premium service.
- Management: KPIs and incentives, meeting cadence, quality control, playbooks — so the system runs without manual control.
What you get
- a working department: people hired, onboarded and selling;
- a documented system: profiles, scenario scripts, standards, KPIs, playbooks;
- a configured funnel and CRM discipline from day one;
- a sales lead who knows what to manage and how;
- a 6–12 month development plan for after the launch.
Format: project work from 2 months, online and on-site. I work worldwide in Russian and English.
Questions & answers
How long does building a team from scratch take?
The core system — structure, first hires, onboarding and methodology — takes 2–3 months. Another 2–3 months go into tuning on real deals. Within six months the team runs without the founder's manual control.
Do you hire the managers yourself?
I design the candidate profile, criteria and assessment method, join final interviews and calibrate decisions. Sourcing is done by your HR or an agency — cheaper for you and better in outcome.
What makes premium sales team building different?
A premium client buys an experience, not a product. So the manager profile is different, the scenarios are different (no pressure closing), and the KPIs are different — relationship quality, average ticket and repeat rate matter alongside conversion.
We already have a team — can you rebuild it?
Yes, that's a common scenario. We start with an audit to see what to keep and what to rebuild — so the transition happens without losing revenue.
What support comes after launch?
For the first months — supervision: deal reviews, KPI and scenario adjustments, support for the team lead. Afterwards — on demand: quarterly check-ups or development of specific areas.
Shall we discuss your challenge?
Leave a request — I'll reply within one business day and tell you honestly whether I can help.